Senior Research Executive

£30,000 - £35,000 + bonus, pension, 27 days holiday

Malmesbury, Wiltshire

Description

The Senior Research Executive will work closely with our sales and marketing teams to help them understand and quantify key market insight that will help Dyson stay ahead of the competition.

Market Overview

Three years ago 80% of Dyson’s business was full-sized vacuum cleaners. Today, its digital motor powered cordless vacuums, robots, Airblade hand dryers, bladeless fans, humidifiers, purifiers and heaters are powering its growth in 75 countries around the world. 2015 saw the addition of Jake Dyson Light to the portfolio, and in April 2016 Dyson took its biggest leap yet, revolutionising the world of Beauty with the launch of the Dyson Supersonic™ Hairdryer.

 

Dyson is rapidly expanding; in its new and core categories, and across all of its global markets. The next four years are going to be Dyson’s biggest and busiest yet. By 2020, we'll be hitting £4 billion in revenue. We'll have brought in 5,000 more people. And we'll have launched a further four brand new product categories. With this pace of growth, these ambitious plans, and the complexities of global expansion, it is natural that Dyson is now thinking about the best ways to organise itself and manage its exciting new product ranges to best effect.

Function Overview

The Research and Insight Team is responsible for supporting the Marketing, Sales and Owner Experience teams across Northern Europe in bringing our engineering, technology and products to life, staying ahead of the competition, looking after our owners and telling the Dyson story. We bring market, consumer, shopper and owner insights into the heart of the Northern European business across all our categories. We are an in-market Research and Insight team with full accountability for our markets and categories whilst drawing on the support from a global insight team.

Accountabilities

As the Senior Research Executive you will be supporting the Research and Insight Manager with support from a Data Analyst. You will be responsible for managing continuous brand trackers that monitor competitor activity and evaluate media effectiveness, as well a being responsible for testing and validading new TV advertising. You will also manage a continuous quant shopper study (TNS) and continually feed insights out into the business. As Senior Research Executive you will support our National Account managers and interface with key accounts to demonstrate expertise and thought leadership in category and shopper behaviour.

Skills

  • We're looking for someone from a consumer market research background with experience in setting up and running ad-hoc, continuous and multi-market research studies, covering all stages of the research process, from brief taking through to final reporting.
  • We're looking for someone from a consumer market research background with experience in setting up and running ad-hoc, continuous and multi-market research studies, covering all stages of the research process, from brief taking through to final reporting.
  • Developed quantitative skills and a good understanding of qualitative skills is a must along with advanced Excel, PowerPoint and strong presentation skills.
  • Familiarity with GfK (or other point of sales tracking data) SPSS, Snap or Confirmit survey software(s) is desirable.  

Benefits Overview

Dyson monitors the market to ensure competitive salaries and pension contributions. Beyond that, you’ll also enjoy a bonus, pension, free on-site gym and 27 days annual leave. But financial benefits are only the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture, flexible working hours, the latest devices and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to creativity, innovation and ambition.

Posted: 7-Mar-2017

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