Senior Retail Marketing Manager - 12 Month FTC

£52,000 - £58,000 + company bonus, pension, 27 days holiday, free on-site gym



Dyson is a global technology company with a unique philosophy - to solve problems that others ignore. It transforms every category it enters with radical and iconic re-inventions that work, perform and look very different.

Market Overview

Three years ago 80% of Dyson’s business was full-sized vacuum cleaners. Today, its digital motor powered cordless vacuums, robots, Airblade hand dryers, bladeless fans, humidifiers, purifiers and heaters are powering its growth in 75 countries around the world. 2015 saw the addition of Jake Dyson Light to the portfolio, and in April 2016 Dyson took its biggest leap yet, revolutionising the world of Beauty with the launch of the Dyson Supersonic™ Hairdryer. 

Dyson is rapidly expanding; in its new and core categories, and across all of its global markets. The next four years are going to be Dyson’s biggest and busiest yet. By 2020, we'll be hitting £4 billion in revenue. We'll have brought in 5,000 more people. And we'll have launched a further four brand new product categories. With this pace of growth, these ambitious plans, and the complexities of global expansion, it is natural that Dyson is now thinking about the best ways to organise itself and manage its exciting new product ranges to best effect.

Function Overview

The Retail Marketing Team is responsible for bringing our engineering, technology and products to life through our retail partnerships; increasing brand awareness, brand advocacy and engaging consumers. Like everything at Dyson, our retail journey is designed with our consumers at the center. Our aim is to create inspired and highly differentiated consumer experiences that amplify the pioneering technology we make. While pockets of excellence in Retail Marketing exist, there is a clear opportunity to engage our retail partners to raise the overall level of execution for Dyson.


Providing the leadership that sets the agenda for an excellent shopper experience at every touch point, you’ll take the lead to drive the partnership between your Retail Marketing team and Dyson’s National Accounts team, as well as developing relationships with your retail partners. In this key role, you’ll develop and deliver the in-store and digital retail marketing strategy, gaining buy in from retailers and communicating progress with Finance and retail account teams.


  • Lead and inspire your team of ambitious Retail Marketing Managers and their direct reports
  • Create, agree and deliver the in-store and digital retail marketing strategy whilst engaging key stakeholder groups – Brand Marketing, Sales, Dyson Retail, and Creative
  • Communicate the strategy to retailers and internal stakeholders and gain buy in for implementation.
  •  Author and drive budgeting for UK Retail Marketing operations to deliver business strategy through strong communication and engagement internally
  • Work and partner with Dyson’s sales teams to plan and produce joint marketing plans with retail accounts

Benefits Overview

Dyson monitors the market to ensure competitive salaries and pension contributions. Beyond that, you'll also receive a company bonus, healthcare, 27 days annual leave and free on-site gym. But financial benefits are only the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture, flexible working hours, the latest devices and a relaxed dress code reflecting our engineering spirit, it's an exciting team environment geared to creativity, innovation and ambition.

Posted: 8-Feb-2017

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