Description and Requirements

  • The Social Media & Community Manager will own and execute our proactive global social media plan across all Dyson channels and support local care community managers with best practice reactive executions
  • Playing a key role within the Social Media team, they will work with stakeholders across the business to plan the publishing of content for our owned channels and align it with the overall business agenda
  • Taking full ownership of the global social media calendar; and executing different content across the various social media channels to engage and grow the Dyson community. Implementing an end-to-end process, including analysing, reporting and measuring success.

Market Overview:

Dyson is growing. Fast. More products. New categories. More visual communications. We are a creative technology company with a global and iconic identity. Our mission is simple: We solve problems others ignore with exciting new technologies which defy convention. Communicating our products’ superiority with brevity and presenting ourselves in the right way is essential to selling, protecting identity, and building our hard-earned Reputation. And every contact with our public contributes to the Dyson Experience, so each must reflect our values and philosophy. Perfectly.

Function Overview:

Dyson is bolstering the Global Social Media team to bring to life the global approach to communication globally through social platforms. Our social media strategy focuses on delivering our ‘bought not sold’ mentality to the world. With a focus on storytelling, integrating paid, owned and earned and creating a community of advocates. We need the Social Media & Community Manager to ensure we are publishing the right message to the right person at the right time on the right channel, which will build and contribute to our customers’ Dyson experience.

Accountabilities:

  • Own the global social media calendar across all platforms – Facebook, Twitter and Instagram
  • Work alongside regional leads within Centres of Excellence to understand and share best practice on additional local platforms
  • Work closely with the local Care CMs to ensure a consistent tone of voice across brand and care
  • Work alongside the Content Team to provide insights to inform creative and develop the first, only, better content to deliver value and engagement to the Dyson community
  • Reporting into the Head of Social Media and supporting the development of the global social media strategy
  • Execute all owned global content on Dyson global channels
  • Work closely with the media team to align on an integrated approach to paid, owned and earned publishing
  • Create and present regular reporting to internal teams on community engagement, sentiments and social media metrics – including presenting across paid, owned and earned media
  • Set and deliver against goals to increase brand awareness and engagement
  • Maintain a consistent presence and friendly environment across all communication channels
  • Constantly be on the lookout for ways to cultivate our community
  • Provide support for the markets with all community queries and ensure a consistent approach throughout
  • Bring together the wider marketing, owner experience and PR teams to align on a consistent narrative
  • Execute SEO strategy across our social media strategy
  • Share best practice on social and broader media trends

Skills:

  • Proven hands on ability to execute national or global social media strategies, ideally operating at social media manager level
  • Proven track record of successfully planning owned and earned media, ideally for global consumer facing brands
  • Demonstrable experience and expertise in managing and moderating social community management Experience of working with (sprinklr) or other social listening tools
  • Previous experience of working collaboratively with paid media, content / marketing and creative teams
  • Hands on experience in up coaching in developing teams to become more social media savvy
  • An in-depth knowledge and interest in all things social and a hunger to keep abreast of new developments

Benefits Overview:

  • 27 days holiday plus eight statutory bank holidays
  • Pension scheme
  • Performance related bonus
  • Life assurance
  • Sports centre
  • Free on-site parking
  • Lift share scheme
  • Subsidised café and restaurants
  • Discount on Dyson machines
Closing date for applications is 10th October 2018.