Store Manager

Starting salary will be determined based on experience and credentials.

Tysons Corner, VA


As the Dyson Store Manager, you will have full accountability for your store which encompasses every trading activity within including maintaining the overall Dyson reputation.  You must be a strong people manager that knows how to build, train, inspire and lead a strong team. You must be able to prioritize a broad spectrum of work both inside and outside of the physical store environment as you will pivot from day to day store operations to participating in business reviews with Dyson leadership.  Behind the scenes, you will oversee operations such as inventory and visual merchandising, and you will work closely with the marketing, PR, digital, sales and finance teams and leadership to develop a frequent calendar of events and promotions.  Jointly with other members of leadership you will define and monitor key metrics that define success, from traffic generation to demos delivered to units sold to owner / shopper feedback. You will report results and recommend relevant actions to management.

Ultimately, you will be responsible for leading a team that is able to create shopper experiences that defy convention and are unique and new. Your love for technology and design means you will know each Dyson product inside and out and will be the first to learn, share, and inspire your team members about new initiatives. You must be an enthusiastic champion for the reputation inside and outside Dyson.

Market Overview

Three years ago 80% of Dyson’s business was full-sized vacuum cleaners. Today, its digital motor powered cordless vacuums, robots, Airblade hand dryers, bladeless fans, humidifiers, purifiers and heaters are powering its growth in 75 countries around the world. 2015 saw the addition of Jake Dyson Light to the portfolio, and in April 2016 Dyson took its biggest leap yet, revolutionising the world of Beauty with the launch of the Dyson Supersonic™ Hairdryer.

Dyson is rapidly expanding; in its new and core categories, and across all of its global markets. The next four years are going to be Dyson’s biggest and busiest yet. We have huge growth plans for our Direct Retail portfolio which include Global Flagship, local Flagship and boutique stores where the Store Manager and their team will be responsible for creating a seamless and consistent Dyson Experience to capture the hearts and minds of our owners.  We are looking for creativity, a free thinker, and someone who knows how to use their retail space to educate and excite people about technology and our machines. 

Function Overview



People leadership – Lead and develop a team of high performers

  • Lead a fun, engaging and ambitious in-store culture ensuring the team is involved, valued and recognized for their contribution and is regularly invited to share feedback to improve Store performance
  • Spend time coaching Assistant Store Managers, identifying skills and opportunities for development; provide advice and guidance on staff issues when needed
  • Ensure seven day leadership for the store; oversee the creation of the store schedule to ensure leadership coverage for all hours of operation
  • Own line management responsibility for the Assistant Manager team; ensure clear ownership and accountability of various Operating Plan headings are given to Assistant Managers
  • Ensure that there is a communication and engagement strategy to ensure Store staff are aware of their measures of performance and bonus objectives and fully informed of promotions/changes/current focuses
  • Develop and execute a strategy to hire and retain the best talent; be able to spot and develop talent in Store to ensure a succession plan
  • Work with HR team to ensure that all performance and behavioral concerns are being addressed and that the necessary tools to track HR issues are in place

On-going store operations – maintain a model of operational excellence and flawless retail execution

  • Translate the strategic goals into retail operational plans to achieve the required targeted growth in customer experience, sales and profit; identify and optimize promotional opportunities; develop a realistic retail operating plan for the short term (12 months) and medium term (2-3 years)
  • Be fully versed in the content of the Operating Manual and ensure every element is executed; ensure highest degree of retail execution on a daily basis through Assistant Manager and wider team
  • Ensure that the retail operation complies to all policies and procedures relating to Security, Health and Safety; influence any changes necessary to meet statutory requirements, ensuring minimum risk to staff members and the business
  • Partner with IT team regarding any required changes or upgrades to store POS or IT systems
  • Maintain and constantly develop innovative and cost effective stock generation; monitor stock weekly to achieve bottom line sales budget against monthly targets
  • Maintain a tight control on all expenditures, working with the Head of Retail Operations and Finance to measure overall success
  • Work closely with third parties to ensure they are spending in line with the budgets provided; ensure the correct procurement process is followed for new contracts/relationships
  • Seek opportunities to drive efficiencies and reduce spend

Drive iconic service and sales

  • Deliver a sustainable retail platform that is efficient, ever evolving and that exceeds our shopper’s expectations, whilst balancing this with a safe, compliant and cost controlled culture

·        Execute plans for live events to ensure theatre and education for Dyson shoppers

  • Review shopping patterns, to ensure we have the right people in the right place at the right time; review colleague demographics, shopper demographics and the ratio of full time part time mix (dependent on market) to ensure the best experience possible every day
  • Build and maintain great relationships with internal and external partnerships to influence and contribute to the development of the business
  • Be aware of competitors and wider market
  • Drive the sharing & delivery of best practice & act as external ambassador for the business in local forums
  • Lead and converse with senior colleagues up to and including Director level; be comfortable  hosting store visits with senior leadership and VIPs


Minimum of 6 years of experience in a customer-facing, retail setting required

4+ years of retail management experience required

Experience in leading all sales and operational aspects of a retail store required

Experience in managing work schedules, stock management, compliance, health and safety, security

Experience in developing, planning and executing events/driving interest and footfall

Experience in developing promotional programs that drive sales, either direct or through partners

Proven experience in launching new products to market

Experience managing a P & L required

Experience working with or in a premium or luxury brand preferred

Bachelor’s Degree strongly preferred or equivalent experience required

Ability to understand the Dyson brand and uphold its integrity

Must be a highly motivated, enthusiastic team player, driven by creating an innovative customer experience – directly and through a strong team

Ability to motivate, inspire, and lead a growing team in an ever-changing business environment

Dynamic, driven, energetic, engaging and ability to think analytically and drive for results

Ability to identify trends, report results, draw relevant conclusions and recommend action to management

Must have a high level of customer focus

Excellent written and verbal communication skills with all audiences and levels of leadership

Strong organizational skills, able to deal with multiple tasks simultaneously

An innovative thinker who enjoys learning and solving problems

Ability to successfully collaborate cross-functionally to achieve business objectives

Ability to work a varied schedule including nights and weekends if needed

Ability to lift, push or pull up to 30lbs 

Benefits Overview

Dyson US monitors the market to ensure competitive salaries, holidays and retirement plans. Beyond that, you’ll also enjoy profit-related bonuses and life and disability cover. But financial rewards are just the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture, the latest devices and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to fueling and realizing ambition.

Dyson is committed to providing reasonable accommodations to individuals with disabilities. If you are interested in applying for employment with Dyson and need a reasonable accommodation for any part of the application process, please send an e-mail with your contact information, the job number of the position for which you are interested in applying, and the nature of your request to or call(312) 706-2260. Determinations of requests for reasonable accommodation are made on a case-by-case basis.

Posted: 28-Mar-2017

Facebook LinkedIn Twitter Google Plus Viadeo