Store Manager, Global Flagship - Oxford Street

Up to £55,000 + bonus, pension, life assurance

Oxford Street, London


In 2016 Dyson opened its first UK flagship store in London. It is an experiential and interactive space with a calendar of frequent events driving traffic and keeping the store fresh and exciting. Following an internal promotion, we need a store manager who knows how to create and maintain an exciting store environment, is interested in design and technology and has a proven track record of building and managing a high performing team.

Market Overview

Dyson is rapidly expanding; in its new and core categories, and across all of its global markets. The next four years are going to be Dyson’s biggest and busiest yet. By 2020, we'll be hitting £4 billion in revenue. We'll have brought in 5,000 more people. And we'll have launched a further four brand new product categories. With this pace of growth, these ambitious plans, and the complexities of global expansion, it is natural that Dyson is now thinking about the best ways to organise itself and manage its exciting new product ranges to best effect.

Function Overview

Our Retail teams epitomise the entrepreneurial spirit that has defined Dyson since day one: ambitious, commercially savvy, and strategically agile. We drive innovative ways to put our technology into more hands. It requires managing multiple networks of Dyson people and takes ownership and courage. Being constantly driven to see clearer solutions and drive better sales.


We are looking a free thinker, someone who wants to use this unique space to educate and excite people about technology and our products. A background in retail is essential, but also someone who has experience in managing successful events, in-store experiences and concerts.


A natural people manager and leader, you know how to build, train and motivate a strong team. A background in retail is essential but this is only the start of what we’re looking for. As part of Dyson’s store management team you will work closely with the marketing, PR, digital, sales and finance teams to help define and monitor key metrics, reporting results and recommending actions to management. Developing exhilarating sales and marketing plans and selling to the wider company will be down to you. You’ll have tactical nous to manage and deliver the store P&L successfully. Behind the scenes, you will oversee operations such as inventory and visual merchandising. Your flexible work hours will total five days per week.

Benefits Overview

You’ll enjoy a competitive salary, a performance related bonus, generous leave and a pension. But financial benefits are only the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture and the latest devices it’s an exciting team environment geared to creativity, innovation and ambition.

Posted: 8-Nov-2017

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