Digital Analyst

£day rate



The Digital Analyst will support both the Global Data and Analytics team, as well as teams across the wider company, to provide a best in class analytics and tag management implementation that enables the company to leverage data collected across all of its digital assets.

Market Overview

Dyson is rapidly expanding; in new and existing categories, as well as across all of its global markets. The next four years are going to be Dyson’s biggest and busiest yet. By 2020, we'll be hitting £4 billion in revenue. We'll have brought in 5,000 more employees. And we'll have launched a further 4 brand new product categories. With this pace of growth, these ambitious plans, and the complexities of global expansion, it is natural that Dyson is thinking about the best ways to organise itself and manage its exciting new product ranges to best effect.

Tucked away in a quiet corner of Wiltshire, but only 15 minutes from the M4 and well connected by rail, our Malmesbury HQ is home to more than 3,000 people in a growing campus that houses our IT, Finance, Group Commercial, RDD and GB & Ireland Market teams. With 3 cafes, a gym and sports facility and a selection of iconic engineering legends including our Harrier and Lightning jets, it’s an inspirational place to work and the IT Function is based in the most recently built, agile workspace.

Function Overview

This role sits within Dyson's Global Data and Analytics team. This team is tasked with ensuring that the various parts of Dyson's business are able to leverage rich, accurate, and timely data to generate insights and make better decisions. Based in IT, the team has the resources and the remit to keep up with Dyson's impressive global growth.


As a Digital Analyst you will take ownership of the data that we collect across Dyson's global websites and applications, maintaining and improving the digital data layer and configuring our tag management tools to ensuring that we are collecting the right data at the right time. Working closely with the other digital teams, you will be able to translate strategic objectives and timelines into concrete tagging needs. From seeing the big picture through to implementing the tags and ensuring the quality of the data collected, your role is vital to ensuring our business has the data required to grow our online sales business.


You will have a strong background in web analytics, and are able to explain how you successfully tagged a number of high-traffic websites. While you have a strong understanding of Javascript /HTML / CSS you will also have a solid appreciation of data analysis and how the data that you collect can be used by the business. Experience with Adobe Analytics is desirable but not essential.

Benefits Overview

Dyson monitors the market to ensure competitive salaries and pension contributions. Beyond that, you’ll also enjoy a profit-related bonus, generous leave and life insurance. But financial benefits are only the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture, flexible working hours, the latest devices and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to creativity, innovation and ambition.

Posted: 3-Aug-2017

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