Training Manager

Competitive salary

Cologne, Germany


The purpose of the role is to design, deliver and execute an effective training plan across all Dyson retailers, the front line team and demonstrators (Experts & Stylists) covering all aspects of product knowledge and ‘why Dyson’ sales skills. Full accountability for training budget and high likelihood of team management.

Market Overview

Dyson is a global technology company founded in 1993 in Malmesbury, UK. Over 10,000 people, including James Dyson himself, spend their days strategizing, inventing technology and telling the Dyson story to the world. It's all about better ideas and better technologies to solve other people problems.
Since 1998 Dyson can be found on the German market. Over 130 people are now responsible for the marketing and selling of Dyson's products.

Function Overview

Our Marketing, Communications, Sales and Retail Activation teams launch our latest machines to the world, bringing our problem-solving technology to life in engaging ways. Thankfully, we don’t need marketing gimmicks or clichés because we have fact and engineering superiority on our side. Our in-house agency ensures consistency in brand, advertising, packaging, retail, events and digital across our global markets.


Deliver internal training and education on all new and existing products, to support the development, knowledge and engagement of Dyson products within the front line teams (promotors, retail activation team, KAM, telesales and call center)
  • Deliver comprehensive training sessions on new and existing products to ensure knowledge, engagement and enthusiasm is transferred
  • Coach, deliver constructive feedback and ensure a high level of product knowledge and sales skills are embedded and transferred to front line teams
Deliver external training sessions to retailer store staff, driving Dyson brand advocacy and enhancing their ability to sell Dyson products
  • Plan, design and deliver training through ‘Dyson or retailer academies’, increasing their product knowledge, awareness of the brand and help them deliver the ‘why Dyson’ message
  • Liaise with Marketing and the retailer to produce materials for store staff to be used in conjunction with training sessions and ways of selling to drive advocacy
  • Plan focused training sessions in line with market activity to support Dyson plans. Provide training tools to enable excellent sales execution
Provide a comprehensive induction program to ensure all new colleagues are equipped with the knowledge and tools to excel within their roles
  • Deliver comprehensive inductions to all new colleagues
  • Periodically evaluate the induction program and recommend changes to drive enthusiasm, knowledge and passion for the brand
  • Develop methods to test knowledge and ensure the induction structure provides opportunity to learn about the products
Develop new training platform utilizing latest technology in order to have continuous engagement and longer lasting impact of face to face training sessions and enable fast sharing of best practices (e-learning, newsletter, Youtube, etc.)


  • Experience in working with and understanding of electrical retailers
  • Relevant qualification and experience in training delivery (essential)
  • Previous soft sales skills training delivery (listening / questioning and closing)
  • Training design and delivery in large, matrix organizations where engagement of multiple stakeholders is required
  • Fluency verbal and written communication skills in German and English
  • Excellent organizational and planning skills
  • Presentation skills – able to present confidently in front of  varied audiences
  • Ability to work in a fast paced and challenging environment
  • Team player leading by example
  • Adaptable/flexible – able to multi task
  • Budgetary planning
  • Ability to travel across the country to attend meetings and training events
  • Drive and motivation

Benefits Overview

Dyson monitors the market to ensure competitive salaries and pension contributions. Beyond that, you’ll also be invited to join a company bonus scheme, enjoy a Dyson pension, healthcare and a competitive amount of annual leave. But financial benefits are only the start of a Dyson career. Rapid professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibrant culture, flexible working hours, the latest devices and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to creativity, innovation and ambition.

Posted: 24-May-2018

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